Vermont, USA

About GUV

Green Up Day - May 7, 2022


We live our mission to keep Vermont beautiful.

Green Up Vermont’s mission is to promote the stewardship of our state’s natural landscape and waterways, and the livability of our communities by involving people in Green Up Day while raising public awareness about the health, economic, and visual benefits of a litter-free environment year-round.

The History of Green Up Vermont

The story of a fine idea that has created a legacy for those who acted upon the concept in 1970 to a much-loved Springtime tradition of Vermonters today. …And more to come.



Robert Babcock (right of center) then a Burlington Free Press reporter, approaches Governor Deane Davis with the idea of cleaning up Vermont’s roadsides. Governor Davis decides they need a year to plan the event and appoints Robert Babcock and Ted Riehle (left of center) from his senior staff to co-chair the steering committee.



The first Green Up Day is launched statewide by Governor Deane Davis on April 18, 1970. The Interstate Highways close 9am–12pm for litter pick up by volunteers. Schools bused kids all over Vermont to lend a hand while the Governor covered many miles in his helicopter, landing on the Intersate to praise volunteers.



A very successful first Green Up Day was reported in newspapers throughout the state. 70,000 volunteers cleaned up nearly 100% of all roads and because 90% of litter picked up were beer bottles, state government passed the “Bottle Bill.” Estimated savings from Green Up Day saved taxpayers $200,000 in road clean up fees.



After almost a decade under the direction of the Governor’s office, a group of concerned citizens came together to form the nonprofit Vermont Green Up Inc., and became responsible for continuing the success of Green Up Day. Green Up Vermont was incorporated in Shoreham, by a Vermonter named Merrill Durdan.



The Green Up Poster Art Contest launched and kids across the state submitted their masterpieces. Each year the winner receives a cash prize and an invitation to the statehouse  to be applauded by the governor. The artwork has always been used on the Green Up Day promotional poster and in additional marketing.



After serious economic instability in the early 1990’s, Board Chair Sheldon Prentice secures a loan for Vermont Green Up Inc. and the Board hires Melinda Vieux to lead the organization as Executive Director. Melinda, almost immediately, changed the dba name of Vermont Green Up to Green Up Vermont to be more actionable.



May 2014, Ms. Vieux succeeds in getting the legislature to pass a bill adding Green Up Vermont as the fourth charitable giving organization on the State Income Tax Return. Green Up Vermont diversifies its income by increasing individual giving and by building its corporate partnership.



In 2020, in the midst of a global pandemic Green Up Vermont celebrated an amazing milestone – its 50th Anniversary of service to Vermont and keeping our environment cleaned up. If you do the math (based on the 2020 stats), that’s over 24 million pounds of litter and 450,000 tires!



Green Up Vermont is committed to building on the past success by working hard to increase participation, programs, and educational resources by connecting businesses, communities, residents, and visitors caring for our very special environment called Vermont.

50th Anniversary Podcast

Green Up Vermont and Amanda Gustin of the Vermont Historical Society teamed up to create a special oral report on the history of Green Up Day on Before Your Time by Lovejoy. Click the logo below to listen and enjoy!

Our Board of Directors

Our board is extremely passionate about Green Up Day and the effect it has on Vermont. Our common goal is to build the initiatives of Green Up Vermont to reach communities year-round creating a sustainable future for our beautiful Vermont.

Mike Casella


Mike is the GM of Casella Waste Systems, Inc. and brings broad experience in both the private and public sectors, particularly in the field of waste and recycling. He has been a member of numerous industry-and community service-related state and local boards and commissions and has served on various state task forces.

Parker Riehle

Vice President

Parker launched First Tracks Strategies, LLC in 2017, a public affairs and communications firm, after serving as the ski industry’s chief lobbyist and media spokesperson for the Vermont Ski Area Association, while managing their marketing and public relations initiatives. He previously served on Governor Douglas’ senior staff.

Green Up Vermont Logo

Corinna Costello


Corinna is the VP of Government Guaranteed Lending at People’s United Bank and for the last 21 years, has worked with US SBA (Small Business Administration) loans in VT, ME and NH. She participated in Green Up Days as a child in Island Pond and has fond memories which drove her to be on the Green Up board.

Rhonda Berns

Board Member

Ronda is the principal and founder of Ronda Berns Sales Consulting and Coaching. She has been in sales management for 30+ years and has been Vice President of Tourism for the Vermont Chamber of Commerce, National Sales Manager for Destination Hotels, and Executive Director for the VT Convention Bureau.

Justin Brown

Board Member

Justin is an attorney at Sheehey Furlong & Behm P.C. He practices in both federal and state trial and appellate courts, and before administrative agencies and boards. Justin represents businesses and individuals in complex civil litigation, white collar and felony criminal defense, and internal investigations.

Erin Desautels

Board Member

Erin is Principal at Vermont Small Business Accelerators, LLC and specializes in business and economic development. Previously she was the Member Engagement & Events Director at Lake Champlain Regional Chamber of Commerce. She is actively involved in assisting the non-profit community and serves on several boards.

Ara Hagan

Board Member

Ara is President/Creative Strategist of Hagan Associates, a full service marketing firm in Essex Junction. Ara is a graduate of Rochester Institute of Technology and specializes in creative strategy, market research, media planning, and understanding user experience (UX). She and her family enjoy many outdoor activities.

Kathy Murphy-Moriarty

Board Member

Kathy is VP of Communications at Norwich University with 25+ years of marketing expertise in building, executing, and evaluating messages, products, and programs for internationally recognized consumer brands in higher education, and specialty outdoor, snow sports, sporting goods, and the destination travel/resort industries.

Bryn Oakleaf

Board Member

Bryn is a program manager at Efficiency Vermont providing leadership for EVT programs and initiatives to ensure that programs align with and meet strategic objectives. Previously she was an Environmental Analyst at the State’s Agency of Natural Resources

Denise Palmer

Board Member

Denise is a Financial Advisor with Ameriprise Financial (formerly American Express Financial Advisors) in Barre Vermont. She has been in business for twenty years and currently holds the ChFC and CLTC designations. She resides in New Haven.

Heather Pelham

Board Member

Heather is the Commissioner in the Dept. of Tourism & Marketing and previously the Chief Marketing Officer for the State of Vermont. She serves as steward of the Vermont brand. Prior to joining state, Pelham was the managing partner of an advertising and design firm.

Gene Richards

Board Member

Gene is a life-long entrepreneur and philanthropist. Currently he is the  Director of Aviation at the Burlington International Airport. He began his career as VP of Bank of Boston’s mortgage department and went on to incorporate Spruce Mortgage where he still serves as CEO.

Kate Alberghini

Executive Director

Kate has a background in design, marketing, and event planning and joined Green Up Vermont in Oct. 2019, right before the pandemic hit. Prior to that she helped many small businesses develop their brands and built and produced the Vermont Women’s Expo.

In the News

A sincere thank you to all the press and news outlets for helping us share the Green Up stories.


June 19, 2020
Washington Post – Vermont borders states with major covid-19 outbreaks, but you won’t find that here
Anyone visiting or returning to Vermont had to quarantine for 14 days. … state’s annual “Green Up Day” in late May to pick up litter from the roadside. Four score turned out for Dover’s Green Up Day. MORE

Deerfield Valley News – Volunteers followed COVID-19 safety guidelines, and since Green Up Day is by nature an activity of social distancing, the 50th year was a success. MORE

June 9, 2020
Brattleboro ReformerGreen Up Day delayed, not deterred
BRATTLEBORO — Green Up Day, a volunteer roadside cleanup effort, … MORE

Barre Montpelier Times Argus – Talk of the town
Central Vermont Medical Center is a short hop from Montpelier, and … week thanks to the folks at Green Up Vermont has an awful lot of growing to do. MORE

June 4, 2020
The Herald – Greening Up Rochester
Towns throughout Vermont held their annual Green Up Day cleanup event last Saturday, May 30—four weeks later than originally planned, due to the … MORE

June 3, 2020
Mountain Times – Amazing care from an incredible Vermont family
Amazing care from an incredible Vermont family … bike trails were, talked about their next paddle adventure or was getting stoked for Green Up Day. MORE


June 9, 2020
BURLINGTON, Vt. (WCAX) Green Up Day is finally happening.
On Saturday, volunteers will give Mother Earth a spring cleaning. Usually, it’s the first … MORE

WINOOSKI, Vt. (WCAX) Volunteers participate in 50th anniversary of Green Up Day.
Despite the pandemic, many still came together for the 50th anniversary of Green Up Day. In Winooski, a small group of CCV students met up, to …MORE


June 11, 2020
Waterbury Round About  (there’s a spot to click at the bottom for photos)
Duxbury letter with a couple of photos too.

June 9, 2020
Vermont Biz – Community College of Vermont teams up to Green Up
Green Up Vermont’s executive director Kate Alberghini expressed her appreciation for CCV’s efforts. “With all of the challenges that the pandemic … MORE

June 4, 2020
Vermont Biz – Community College of Vermont teams up to Green Up
Both CCV and Green Up Vermont are celebrating 50th anniversaries in … “I am especially proud to be a team captain for Green Up Day because I … MORE


To come.