Robert Babcock (pictured here right of center) then a Burlington Free Press reporter, comes to Governor Deane Davis with the idea of cleaning up Vermont’s roadsides. Governor Davis decides he needs a year to plan the event and appoints Robert Babcock and Ted Riehle (pictured here left of center) from his senior staff to co-chair the steering committee.
The Green Up Day Story
The first Green Up Day is launched statewide by Governor Deane Davis on April 18, 1970. The Interstate Highways close from 9 to 12 for litter pick up by volunteers.
After almost a decade under the organization of the Governor’s office, a group of concerned citizens came together to form the nonprofit organization Vermont Green Up Inc., and became responsible for continuing the success of Green Up Day.
The Green Up Poster Art Design Contest is launched. Each year a winner is chosen and the artwork is used on the Green Up Day promotional poster.
After some serious economic instability in the early 1990’s, Board Chairman Sheldon Prentice is instrumental in securing a loan for Vermont Green Up Inc.
Board Chairman Sheldon Prentice hires Melinda Vieux to lead the organization as Executive Director, and then later as President. Melinda changed the dba name of Vermont Green Up to Green Up Vermont.
Melinda Vieux, President, grows the organization significantly by creating benefits packages for Corporate Sponsors, increasing sponsorship from a handful to the 20+ sponsors that we have today.
In May of 2014, Melinda Vieux, Green Up Vermont's President, succeeds in getting the legislature to a pass a bill adding Green Up Vermont as the fourth charitable giving organization on the Vermont State Income Tax Return. Green Up Vermont diversifies its income pie chart by increasing individual giving from 1% to 27%.
Green Up Day will celebrate its 50th Anniversary!